Home Business Partnerships Isuzu East Africa assumes distributorship of UD trucks in Kenya

Isuzu East Africa assumes distributorship of UD trucks in Kenya

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From Left Rita Kavashe, Managing Director - Isuzu East Africa, Mourad Hedna, President, UD Trucks MEENA (Middle East, East and North Africa Region), and Isuzu East Africa’s Chairman Hiroshi Hisatomi after signing UD Trucks Distributorship Rights Agreement.
From Left Rita Kavashe, Managing Director - Isuzu East Africa, Mourad Hedna, President, UD Trucks MEENA (Middle East, East and North Africa Region), and Isuzu East Africa’s Chairman Hiroshi Hisatomi after signing UD Trucks Distributorship Rights Agreement.

Isuzu East Africa has taken over the distributorship rights of UD Trucks in Kenya, thereby becoming responsible for the assembly, sales, and aftersales support of UD Trucks in the country.

UD Trucks, known locally for its robust and durable models like ‘Ndovu’ for CW450 and ‘Nyati’ for PKB, enjoys a strong reputation in Kenya.

Isuzu East Africa plans to assemble and sell the heavy-duty Quester and the medium-duty Croner in Kenya, with the official sales launch slated for the latter half of 2024. Immediate aftersales support will be provided to existing UD Trucks customers to ensure a smooth ownership experience.

Rita Kavashe, Managing Director of Isuzu East Africa, emphasized their understanding of commercial vehicles and their commitment to providing support to UD Trucks customers, leveraging their position as a trusted automotive distributor in the region.

Mourad Hedna, President of UD Trucks MEENA, expressed confidence in the partnership with Isuzu East Africa, highlighting the comprehensive support it will offer to customers in terms of technical assistance and genuine parts supply.

This collaboration combines UD Trucks’ modern range with Isuzu East Africa’s local expertise, presenting an attractive value proposition for Kenyan customers to support their growth and prosperity.