What Makes a Product a “Flagship” A flagship product represents the best offering a company produces – it showcases the brand’s capabilities, values, and vision in a single package. These products stand at the forefront of a company’s lineup, commanding attention through superior quality, innovative features, or exceptional performance. They serve as standard-bearers that communicate … Read more

Plumber talking to client

From Local to Legendary: How Service Businesses Can Thrive in Today’s Market

Talia

Understanding Your Local Market and Target Audience Market research forms the foundation of business success. Small service businesses must analyse their local demographics, including age groups, income levels, and consumer preferences. This data helps create targeted services that match customer needs and expectations. Competition analysis reveals market gaps and opportunities. By studying existing service providers, … Read more